If I’ve said it once, said it a million times if you are using a PPM you can only raise capital from accredited friends and family. You cannot send out emails, place ads or blast out your ppm to strangers to solicit funding. I guarantee you will get burned. I just read about another company that broke the sec guidelines and is now in hot water. The sad thing is, they most likely bought a stupid reg d template and threw the offering together themselves and had no real guidance on the process. it’s so sad. In this economy we need companies to pick themselves up and grow, not throw themselves into a bonfire. If you’re doing a ppm by yourself or a consultant you, at a minimum, need to have it read by an attorney and get legal advice on how to use your PPM to get funding in a way that won’t hurt you or the investors. I would even take it one step further, with a reg d rule 504 there are minimal investor sophistication standards and a chunk of the investors don’t even have to be accredited. why not protect yourself even more than the rule dictates. I suggest only using accredited investors and force feed the risk factors to your investors so that there is a clear understanding that there are risks, no transaction is perfect etc. protect your company and make it grow. just raise capital the right way and you won’t have any problems. do more than the law requires to protect yourself and all of those involved.
this was just an off the cuff post after reading yet another tragic story about a company that is being sued for breaking solicitation guidelines with their ppm. my punctuation , spelling and capitalization is atrocious on this one but hey, i care about your business and wanted to bang out this cautionary tale while it was fresh in my mind.
Tags: PPM, private placement memorandum, reg d, regulation d, regulation d rule, regulation d rule 504, rule 505, rule 506, solicitation laws