Venture Capital is Simple To Get if you know where to look!
Those who depend on banks for their business finance needs are undoubtedly feeling the pinch as banks are no longer making capital so readily available. The mentality of the micro corporation or sole proprietor is to drive to their local banking institution and grovel at the feet of the banker to acquire a loan or a line of credit, get a second mortgage on their house and put all their assets on the application as collateral so the bank feels comfortable issuing the funding. This works great as long as you have perfect credit and the banks are lending. The reality is, most people and companies don’t qualify for these bank funding options and currently banks are holding onto their money. So what does a company do if they need startup or expansion capital, a stressful question with an easy answer.
Start researching alternative funding like private investors, hedge fund lenders, angel investors, invoice factoring, hard money and the list is endless. There is no reason your business cant acquire the capital it needs with relative ease by seeking out these alternative funding sources. Currently, as private equity firms are closing their doors, a lot of out of work venture capital professionals are opening smaller, more effective organizations that take their substantial international funding contacts and placing them online and charging a membership fee for the entrepreneurs to get unlimited access to them. With this taking place, more companies are getting funding than ever because they are truly getting access to real options to achieve their funding needs. Stay away from banks and look for online finance databases, this is where your company can grab fast and easy funding.

Since the international banking crisis many companies are having a difficult time raising capital. Why is this? Because most companies took the well trampled path of traditional finance to simply get loans to fund their business. The mindset of small and medium size business is to go to their bank and get a loan or a line of credit, get a second mortgage on their house and put all their assets on the application as collateral so the bank feels comfortable issuing the funding. This works great as long as you have perfect personal credit, naturally seasoned corporate credit and the banks are lending. The reality is, most people and companies don’t qualify for these bank funding options and currently banks are holding onto their money. So what does a company do if they need startup or expansion capital, a stressful question with an easy answer.
Seek alternative funding like angel investors, private investors, hedge fund lenders, invoice factoring, hard money and the list goes on and on. There is no reason your business cant acquire the capital it needs with relative ease by seeking out these alternative funding sources. Currently, as private equity firms are closing their doors, a lot of out of work venture capital professionals are opening smaller, more effective organizations that take their substantial international funding contacts and placing them online and charging a membership fee for the entrepreneurs to get unlimited access to them. With this taking place, more companies are getting funding than ever because they are truly getting access to real options to achieve their funding needs. Stay away from banks and look for online finance databases, this is where you’ll find fast and easy funding.

As we all know, backlines are part of the algorithm process of determining a websites relevance to a certain keyword phrase or search input thus the placement and positioning on the search engine results page, the more relevant, the better placement. Blasting the internet with solid, industry specific content, in a non black hat, non spam manner will create 1,000’s of back links fast and easily. You don’t need to buy or rent back link placement Google knows when they are fraudulent and your site may get blackballed all together if you’re not careful. Hiring a solid publicity marketing firm can cure your back link woes forever. Publicity marketing firms are a new online version of the old school, no longer relevant publicist who is attached to the idea of newspaper articles and radio interviews as a form of branding. The new publicity marketer takes branding, sales generation and website traffic into consideration when customizing a campaign for a client. Substantial, natural back links to your site are an obvious byproduct of this process. Imagine having 1,000’s of natural, targeted back links to your site that Google and the other search engines deep relevant and important in stature as you get bumped up over and over again until you’re all over goggles front page. Finding solid long tail keyword phrases and then putting a solid online campaign of blogging, videos, article and pr submissions will instantly brand your company name, draw in traffic to generate sales, and create an ocean of solid, one-way back links to your site that will establish your website as the premier industry powerhouse and information center. Stay away from back link posting agents, they’ll kill your online presents quickly, find a solid publicity marketing firm and watch your online status and industry relevance soar.

It’s a fact that a solid publicity marketing firm will simultaneously, by default, be a top tier SEO agent. Publicity marketing is all about naturally placing branding messages and various call to action markings throughout various key word phrases so that these terms claim solid rankings on the natural search engine results with solid positioning. A publicist, marketing organization or SEO guru that uses pay per click marketing techniques to obtain results for their client is nothing short of a fraud. Publicity marketing takes a multi-pronged approach to researching long tail keyword phrases within the industry category of the client and claiming virtual ownership of those key phrases through various online marketing mediums such as video submission, press release marketing and blog participation just to name a few. By default, this publicity marketing strategy will deliver powerful SEO results and solid search engine positioning which will increase traffic, lead generation, key page site visitation and massive publicity. Through these methods the company and it’s executive staff will effortlessly claim key spots as industry authorities and niche powerhouse status. Prequalify your potential publicist, online marketing firm or SEO expert before you hiring them by asking how they will take your company to the upper echelon of your industry. If they mention pay per click, paid link exchange or using any paid listing service, this should raise red flags immediately. The next question you should ask is “Can you tell me about your in-house publicity and SEO expertise, how much will you do in house and how much will you outsource?” if you find that they outsource you should consider a different company, when a company outsources something as important as SEO or publicity marketing they and you lose control of the campaign and at the end of the day, they are no longer accountable. Find a company that offers turnkey solutions with 100% in-house expertise, only then will you experience rapid and long term results.

Publicity marketing has evolved tenfold over the past 3 years. The good ole’ boy publicity firms have found themselves left in the dust by the newer, cutting edge publicists that use the internet as their publicity marketing canvas. TV, radio and newspaper articles have become passé while online viral marketing concepts have completely taken over. Online publicity marketing offers the instantaneous results that that are in demand by a fast paced public and with the economy in the state it’s currently in, clients are able to achieve massive results for a fraction of the cost of traditional publicity mediums. Traditional publicists will argue that a radio interview will create a ton of exposure for the client during the airtime, but they forget to mention that a solid online campaign delivers 24/7 and the exposure will deliver staggering results like clockwork if performed by seasoned publicity marketing experts. Traditional publicist will argue that publicity is just one part of an overall marketing strategy but the reality is Publicity and Marketing are intertwined and interdependent and must be done by the same organization or the momentum is lost in a sea of bureaucratic blur. The truth is, publicity and marketing have merged into one single area of expertise now coined ‘publicity marketing’. Publicity marketing offers the rapid results of direct marketing with the brand exposure of the professional publicist. This process uses turnkey solutions with a customized client by client approach to deliver results that will support the instantaneous lead generation and website visitation needs of the client while creating an avalanche of long term, permanent publicity branding. If you are using a publicist for branding and a marketing firm for direct response, you may want to consider investigating a new and talented breed of publicity marketers, you’ll pay a fraction of what you pay traditional publicists and ad agencies and the results will be virtually instant and your message will spread over state and country lines for a rapid expansion that up to now you’ve only dreamed of.

How to fine tune your publicity marketing plan.
Publicity without tapping into the emotions of the individual is just a blur of words and sounds in a language that no one can understand. Publicity that plays the strings of human emotion suddenly becomes the sirens song that brings the masses to your doorstep. Publicity with an aim of tugging at the heart, getting to the root of human desire and the call to action as the solution to all their emotional, spiritual and greedy needs transforms a simple branding message into a ‘come to Jesus’ message at the end of a televangelists tent meeting where the mind and heart have been softened and the masses come clamoring to the front to be saved. Tapping into the emotions of the public must be done in a stealthy manner. The publicist or marketing professional must place the media in such a way where the future client is constantly bouncing into the brand message each day. The most powerful way to do this is by understanding the subconscious mind of the client so that their online web search habits can be predicted and patterned so that in every direction they are being politely bombarded with your brand message as the be all and end all solution for whatever ails them. This can be accomplished by tapping into the various genres of online media such as video, blog, social book marking and press release and article directories just to name a few. Material existence is a blurred vision on a gray wall, the infusion of mind and emotion is what brings color and definition to our reality. It’s the same thing with publicity marketing; words are meaningless without the element of emotion which add color, feeling and definition to the message being passed along to the public.

Publicity that will transform your business overnight!
When one thinks of publicity marketing, three clichés typically come to mind, television interviews, radio interviews and newspaper write-ups. The fact of the matter is, in the past two years an entirely new genre of publicity has come into existence, that method being, online publicity marketing. TV and radio publicity for marketing or public awareness is dead. Online video, blogging, social bookmarking, online article marketing and podcasting will blast your branding message to millions in hours, not months like TV and radio. While many SEO and marketing gurus claim the ability to deliver mass results via this new online process, few understand it enough to deliver the results that an optimized campaign can potentially deliver. To take full advantage of online publicity marketing a company must diversify using the various genres of online publicity schemes. For example if one solely depends on video marketing to raise awareness you’ll lose the ability to bounce attract the true target audience by placing your brand in clear view of their investigating efforts on other medias such as blogs, online press releases and article directories, ezines, social book marketing, social news all brought together with solid RSS aggregators and ping solutions. A company, author, politician or any entity wishing to obtain maximum results from the powerful online publicity possibilities must use a strategic combination of online marketing strategies to blast your message to the masses. Do this properly and it will transform your business overnight, guaranteed.

Corporate Publicity and the Necessary Element of Emotion
Whether you are a small localized business or a large international corporation the need for strong publicity is a constant necessity for branding, direct marketing and lead generation. Publicists have been spoiled throughout the years by sending out pitch letters to radio shows, television news corporations and print media to put out a blurb about their client. These little blurbs usually give a minor jump in the pulse of an otherwise dead publicity campaign but the publicist feels that if they got you some coverage, they did their job, but now the game of publicity has changed. The publicist profession has merged with the marketing agency to create a hybrid, one stop shop, ultra powerful, rapid response type of promotion now referred to as ‘Publicity Marketing’. These consultants offer a cost effective, guerilla marketing approach that includes everything a business needs in one turnkey solution. Direct response, publicity campaigns, branding and other genres of targeted promotion are offered in an all inclusive service that any business can afford. Now as publicity marketing has carved out a solid chunk of the corporate promotion market place it’s forcing the evolution of marketing once again with the 1960’s mentality of ‘emotions branding’. A good publicity marketing company will take a powerful marketing campaign and add jet fuel to the process by infusing the element of emotion to break through and grab hold of the subconscious mind where the most powerful messages are stored in the target candidate’s mind and when they are ready to buy and automatic switch is flicked on and your brand takes precedence in their mind. The most experienced publicity marketers are able to trigger the ‘buy now’ button to induce sales and this entire process revolves around piercing through the conscious, judgmental and critical part of the mind and going right to the subconscious mind to store messages to promote your brand. These messages are stored by using various colors, terms, word positioning, cornering and gently bombarding the candidate with your message until your brand becomes one with your industry terms. The publicity marketer must barrage the candidate with more than just a brand name but a solution to, but not limited to their direct need for your service. It doesn’t matter if your selling widgets or motor oil, you must demonstrate how your brand will solve any issue they are currently struggling with, whether it’s a gloomy day, they’re stuck in traffic, their spouse is ignoring them, whatever, how is your brand going to pass through that critical faculty of the conscious mind and sooth their being with an overwhelming state of contentment? Most likely your product or service can’t do this on it’s own, but a good publicity marketing company will know exactly what nerves to touch so that your brand becomes a warm blanket and a soothing cup of tea on a stormy night. Make your brand the one stop cure for the clients emotional ailment and you’ve got them!

If your Publicist or Marketing Agent is so good, why do they use Adwords?
You’re on Google searching for a Publicist, Advertising firm or SEO guru and you see a slew of companies paying to advertise on Google’s Adwords, now what does that tell you about their ability to get results. The sad thing is, anyone with an internet connection and an IQ above 10 and you are instantly in business on the internet. Businesses can claim anything they want. They can make guarantees about how much publicity your company is going to get with their publicist strategies, they can tell you that their website marketing process will have the search engines placing you on the first page for any keyword you desire. They can tell you that their branding campaign solutions will inscribe your logo and company motto on the subconscious mind of millions of targeted audience members and they can pay friends and neighbors to act as references for new clients. But at the end of the day, how are they generating leads and sales as a company? Well, their services are so inferior that they have to pay the search engines to give them exposure. Buyer beware, if they are not generating leads and sales through natural search engine results, run, because they’ll never be able to deliver meaningful of sustainable results to your company. When you are interviewing companies for something as critical as corporate publicity, SEO or branding/advertising, start by doing a basic search engine search on the company name and keywords within the marketing genre they are in and if they don’t stand out, move to the next company, if they pass the search engine test, call them in a nonchalant, stealthy manner bring up the question of how they generate sales, if they mention any lead generation methods that they outsource or pay per click or banner ads, walk away, they will not be able to deliver you the results you need. Find a true one stop shop publicity marketing company with 100% in-house service fulfillment for the fastest results.